Dr Darren Coppin

Ethyx
CEO & Chief Behavioural Scientist

Aged care keeps searching for workforce solutions. Better rostering, higher pay, more intense psychometrics, shinier recruitment campaigns. All fine. But until we understand why people stay, leave, thrive, or quietly disengage, we're just rearranging deck chairs. The answers are always found in human behavioural science. It's time to start asking the right questions.

About

Dr Darren Coppin is a behavioural scientist, founder, and arguably one of the more persistent people in the business of understanding why humans do what they do - particularly when it comes to work, wellbeing, and the organisations that depend on getting both right.

With a PhD grounded in behavioural change and a career spanning employment services, justice, disability, defence and aged care, Darren has spent three decades turning psychological theory into practical tools that actually make a difference. At scale.

He is the founder of Esher House (now floated as part of ReadyTech), Azurum and the developer of OPUS. This is a 3-minute workforce-matching tool built specifically for the aged care and NDIS sectors that reduces assessment time by up to 50 minutes per candidate and achieving 100% concordance with experts in pilot trials. His earlier Assessment of Work Readiness instrument has been completed over 250,000 times across seven countries, with clients reporting a 42% improvement in employment outcomes.

Darren consults to departments and organisations including Feros Care and The BUSY Group, and collaborates with globally recognised scholars in positive psychology and wellbeing policy - including Lindsay Oades, Martin Seligman, Richard Layard, and his dearly departed mentor, Felicia Huppert. He is finally completing his book, It's All BS (Behavioural Science), and contributing to global policy frameworks that place workforce experience and wellbeing at the centre of sector sustainability.

His core belief is unfashionably simple: aged care doesn't have a workforce crisis so much as a behavioural science deficit. Fix that, and most of the rest follows. Find the right little levers and you WILL deliver big, positive change.

The Fun Stuff
Why Aged Care
We were asked for help and, man alive, there was some low-hanging fruit in this sector!
Recommended Reading
HumanKind by Rutger Bregman, The Social Animal by David Brooks, Thinking Fast & Slow by Kahneman.
by Brad Jacobs — a playbook for scaling companies that applies just as much to care sector innovation as it does to logistics empires
The Hard Thing About Hard Things
by Ben Horowitz — because building in aged care means navigating problems no one has a clean answer for
ITs All BS
by Dr. Darren Coppin — yes, I put my own book third so I'm technically not a narcissist
Secret Weapon
My Kindle Scribe - I can memorise things I write down during meetings. It also makes people feel listened to and appreciated if you write while they're talking. Somehow typing into Notes or a laptop creates a barrier. (Plus I don't need a storage unit for the old notebooks and can find stuff easily.)
Publicateions

Published
Publisher
ISBN
Buy it now:
Amazon
Membership
March 22, 2026
Founding Member
GenTech Founding Member
Company
Location
Sydney, Australia
Expertise
Behavioural Science, Workforce Wellbeing, Psychometric Assessment, Crochet, Predictive Analytics, Organisational Psychology
Interested in what they can do for your organisation?
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