Devon Passmore

I didn't set out to work in aged care. I set out to build products that actually change how people work, and aged care turned out to be the place where that matters most. The sector is full of people doing extraordinary work under enormous pressure, and most of the tools they've been given were designed by people who have never set foot in a facility. That's the gap I wanted to close. Through Ethyx, I get to take rigorous behavioural science and turn it into something a care manager can actually use on a Tuesday morning. And through GenTech, I get to make sure the other founders doing the same kind of work don't have to do it alone. The thing that keeps me here is simple: this sector rewards people who show up and do the work. No fluff, no shortcuts. Just build something useful and prove it works.

Most people in aged care talk about AI without understanding how it actually works under the hood. This book breaks it down clearly. If you want to make smart decisions about AI in your organisation rather than just buying into the hype, start here.

The principles in this book apply to everything from how you design a product experience to how you get buy-in for change in a care organisation. Behavioural science is not just for academics. This is the practical playbook.

Written by a fellow GenTech member who has spent years helping families navigate one of the hardest transitions in life. Brad's book cuts through the complexity of aged care entry with real clarity and empathy. Essential reading for anyone working in or entering the sector.

Whisper Flow — I can type at over 200 words per minute by simply talking. It turns voice into text instantly and has completely changed how I work. Game changing.