Old people know whats its like to be young, but young people don't know what its like to be old. We walk the journey with people in their entry to care. We show providers how to do this.
Brad Sandilands is an experienced professional in Australia’s aged care sector, with nearly a decade of hands-on expertise spanning sales, marketing, and client engagement across both premium and budget service offerings.
His career has been shaped by a deep commitment to supporting older Australians and their families through one of life’s most complex and emotional transitions—entering aged care. Known for his ability to balance commercial outcomes with genuine human connection, Brad has built a reputation for guiding families with clarity, empathy, and trust.
Through his work, Brad has developed a strong understanding of the intricacies of aged care funding, admissions processes, and the evolving regulatory landscape. He has spent significant time interpreting major reforms, including the Aged Care Bill 2024 and Aged Care Rules 2025, translating complex policy into practical, real-world guidance for both industry professionals and everyday Australians. His insights are particularly valued by those navigating residential aged care entry, accommodation payments, and means testing.Brad is also an author and educator, currently writing a series of books aimed at demystifying aged care for families and professionals alike.
His work focuses on simplifying the journey into care—covering where to start, what questions to ask, and how to make confident, informed decisions. With a strong emphasis on human-centered communication and soft-selling principles, his writing reflects his belief that aged care should be approached with compassion, transparency, and respect.As a contributor to QualityINSITE and an advocate for better client experiences, Brad continues to influence the sector by promoting ethical practices, clear communication, and improved understanding of aged care systems.|
His mission is simple: to ensure that no family feels lost or overwhelmed when navigating aged care, and that every older Australian receives the dignity and support they deserve.
A heart-led, practical guide for families facing one of life’s most difficult transitions. When the moment comes—the fall, the hospital visit, the diagnosis—you’re never truly ready. What I Wish I Knew About Aged Care walks with you through the emotional, logistical, and deeply human journey of moving a loved one into aged care.
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